Infotipsnews.com – The Purpose and Types of Communication in The Bussiness. Communication in the business is one of the essential things in running a business or company. This communication means contact that is done verbally and non-verbally. In a communication, opinions, ideas, and information will be found.
Anyone in a company can carry out this communication personally or between divisions. The main goal is that the business message is conveyed and can be implemented properly.
Purpose of Business Communication
In general, the purpose of communication in the business is to communicate the business goals. It is crucial for business people as well as company employees to know these goals:
1. Informing
The purpose of communication in the business is to provide information related to the business world to other parties.
For example, a head of a company needs several new employees who will be placed as staff in existing branch offices. He can advertise job vacancies through newspapers, magazines, radio, and the internet.
Advertising in information media is a form of communication in the business. So it takes the role of managers to choose which media will be selected by the company.
2. Persuading
The second part of business communication is to persuade other parties so that the audience can understand what is conveyed appropriately and correctly. This part is often done concerning negotiations between one person and another in the business.
3. Collaborating
The third purpose of business communication is to collaborate or cooperate between one person and another. Through the fabric of business communication, one can easily collaborate between companies.
Currently, cooperation between companies in various parts of the world is relatively easy, along with the rapid advancement of communication technology. One can use some of the existing telecommunication’s media.
Elements of Communication in The Business
In business communication activities, some elements distinguish it from other communications.
- There is a purpose; each communication has a predetermined purpose that aligns with the organization’s goals.
- Every communication involves at least two or more people.
- It contains information, ideas, opinions, and instructions. In addition, the message comprises the communication where the form can vary depending on the situation, condition, and purpose.
- In personal or impersonal channels, every communication in the business can be done face-to-face, using special media or mass media if you want to reach many people.
- They were using symbols or signals, meaning the methods or tools used to communicate so that the message’s recipient can understand them. Achievement of an organization’s targets determines by management.
Techniques in Business Communication
In business communication, there are three main techniques. Combining these three techniques will enable everyone to catch and understand the message conveyed clearly. Here are three types of communication techniques:
1. Verbal Communication Techniques
This technique is used to discuss an idea, express opinions, answer orders and be a good listener. Effective communication in the business is about the message conveyed that can be received.
In verbal communication, a speaker must dare to get a rebuttal or response to the message that has been conveyed. Thus, it is essential to process the tone of voice and facial expressions when delivering messages face-to-face.
Some verbal communication activities include meetings, phone conferences, and presentations.
2. Non-verbal Communication Techniques
In addition to verbal, communication is also supported by non-verbal aspects. These aspects are body language, tone of voice, and the choice of words conveyed. This type of communication shows that body language is critical when interacting with business associates.
Communication using body language, including movements, gestures, postures, and eye contact, is essential to non-verbal communication. For example, eye contact shows enthusiasm for what is being said and heard.
However, keep time when making eye contact. If it’s too long, it will show aggressiveness. Meanwhile, if it is too short, it can mean that the conversation is less attractive.
3. Written Communication
Email is one of the most accessible examples of written communication to find in written communication. Most companies use email or other electronic messaging media to communicate with their teams.
Even though emails appear more casual than regular letters, they still carry the same weight depending on how you deliver them, and how your company feels. Things to consider when communicating in writing are:
- Receiver
The sender must know in detail the target audience or recipients who will read the email. Knowing your audience will help you choose sentences to make your message more effective.
- Formality
The level of formality should follow according to the status of your audience. Business letters are undoubtedly different from emails or letters to friends or family. The letter’s sender should also consider the format in writing the email.
This technique is also related to the style of writing emails. For example, some people want to receive letters or emails as short as possible. But some prefer the details in the body of the email or as an attachment.
Types of Business Communication
In business communication, there are also types of communication. Therefore, to facilitate communication in a business, employees and other staff must understand every kind of communication.
1. Vertical Communication
Vertical communication is usually done between levels. For example, there are levels of positions or divisions within the company. This vertical communication must occur between the functions or divisions reciprocally.
This communication is one of the most important types of business communication. When a leader carries out this communication to his employees, it can also do the other way around.
2. Horizontal Communication
Horizontal communication is carried out at the same level or position. This communication is usually more casual or informal. This communication does not need to pay attention to the rules and can be done in everyday language.
This type of communication, for example, is communication between employees. This form of communication is usually not so severe. Even jokes can be inserted. However, still have to pay attention to manners when speaking.
Conclusion
Every company must have effective communication in the business to apply to every employee. If this is not done, the business strategy will not be adequately conveyed, and the work will not be optimal.
